Recently I spoke at a gathering of lawyers on the topic of in! uencing and its importance in building and running a successful law practice.
A member of the audience asked how influencing tied in with successful networking to create a high profile practice. It got me thinking about what networking is and why it’s so important for lawyers. Hence, this article.
Since the global financial crisis, many lawyers tell me the market for legal services has become more competitive. They are working harder to get new instructions, both from existing or new clients or referral sources. Not surprisingly, lawyers want to focus on their business development capabilities; what should they be doing and how can they maximise the return on investment for their efforts?